Just got done reading the excellent book “Selling the Invisible” by Harry Beckwith. David Jay of Showit recommended the book in an e-mail, and while I normally don’t pay attention to all the e-mails coming my way with recommendations I enjoy his e-mails and read them. Hence I read the book.
The book “Selling the Invisible” is full of great marketing advice and points out some pitfalls when marketing your business.
For all the photographers reading this – you are not in the business of selling pictures my friend – first and foremost you are selling yourselves 🙂 Most small businesses are in the same boat – your quality is expected – YOU make the difference.
Going back to the book real quick – here is a section that particularly struck me:
“In the factories we make perfume,” Revlon founder Charles Revson once said. “But in the stores we sell hope.” So do we all. Everywhere, people are buying happiness, or the hope of it. Happiness is so important in our country that its pursuit is considered an inalienable right – together with the right to life itself – in our Declaration of Independence.
Harry Beckwith – “Selling the invisible”
So what are you selling? Pictures, picture packages? I do sell those, too. But I have to remind myself that I am selling myself first.
Here is a little picture of my hope:
Be in Love.